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Clearly that more than half of the world's population was watching the 2018 FIFA World Cup, FIFA released detailed data on the number of viewers - GIGAZINE
FIFA World Cup 2022 to Be a Magnet for Emerging Soccer Fanbases in U.S., India, and China | Altman Solon
The Global Reach of the FIFA World Cup - GWI
FIFA World Cup: Breakdown of viewership statistics - CSMonitor.com
FIFA Expects 5B Viewers for Qatar World Cup
World Cup Ratings Finish Well Below '14, Closer to '10 - Sports Media Watch